Genea, Brisbane

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Genea & Incorp’s partnership continues with new specialised Fertility Clinic for Brisbane

Since its inception as Sydney’s leading IVF clinic more than 30 years ago, Genea has built its reputation as a pioneer of fertility treatment, backed up by in-house research and technology development. They have pioneered procedures nationally and developed world-class technology used in over 60 countries and 600 clinics globally.

Incorp and Genea’s partnership began in 2016, when we were approached to design refurbishment works to their Sydney CBD location. While traditionally IVF spaces are typically seen as uninviting and impersonal, Genea decided to go against the stereotype of traditional clinics, with a renewed emphasis on creating a serene and comforting environment for their clients during their sensitive and emotional IVF journey.

This long and valued partnership with Genea has continued over the years with projects in Perth, Wollongong, Canberra, Liverpool, Melbourne, and most recently, a new specialist Fertility Clinic in Brisbane.

This space included Labs, Procedure Rooms, Consultation and patient areas, all designed cohesively to allow easy navigation for patients and staff.

An inviting reception area was also achieved through the use of a soft, warm and neutral palette, with strategic lighting and soft textures enhancing the aesthetic appeal.

Incorp’s team was able to make use of the existing tenancy in a specialised functional way, allowing all of the spaces to flow together simply, creating a seamless and tranquil patient experience. Every element of Genea’s clinics is designed to contribute to their patients’ emotional wellbeing, whilst also utilising world-leading technology.