Genea Hollywood Fertility Clinic, Perth

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New location with privacy and comfort for Genea's Perth Fertility Clinic

Genea, a world leading fertility brand, engaged Incorp to design and deliver their Perth Hollywood Fertility Clinic. Incorp first partnered with Genea in 2016 to design their flagship Sydney CBD clinic, which was shortlisted in the 2017 Design Excellence Awards – click to view.

Genea decided to move to a new location in Perth to be more accessible to their clients. Their brief was to create a purpose-built office that also included a variety of labs, procedure and consultation areas, providing their clients with a homely and comfortable environment, as well as privacy for the duration of the fertility process.

Due to the complex requirements for this clinic, and the specifics of the fertility consultation process, Incorp undertook a detailed briefing and planning process with the Perth team to ensure all operational and technical information informed the design process. 

“Incorp understood what we were trying to achieve with this project and the amount of time they spent in the initial stages engaging with our team obviously made a huge difference and ensured a great outcome,” said Genea Hollywood Fertility Clinic General Manager, Kathleen Waite. “The great reveal – walking through the finished site was amazing, to see all the hard work come to fruition and the end result was better than we could have imagined. The team are now enjoying a much better working environment and boosted morale.”